A commitment to sustainable development & responsible business practice is embedded in our mission & principles. In practice this means understanding the impact we have as a business society, not only in how we run our own operation, but also in sourcing our raw materials and crucially through our integration on social, economic & environmental consideration into our product development and innovation. 

Our efforts are guided by our Code of Business Principles which sets the standards of behavior we demand from all our employees. It also outlines our commitments to our stakeholders including consumers, customers, suppliers, communities & the environment.

To fulfill our commitments, we have a strategic action plan in place. 

2008. Sustainable initiative begins

• Code of Business Principles in place
• Continue to work with villagers & suppliers to implement sustainability standard for key item (i.e. raw materials, supporting materials)

2009. Managing Business Eco efficiency

• Continue to seek eco efficiency reduction in production
• Minimizing toxic materials up to 50 %
• Minimizing energy up to 25 %
• Minimizing hazardous & non hazardous waste
• Extend research on packaging materials
• Map our business carbon footprint
• Achieve international sustainable standard (SFC?)

2010. Creating & sharing wealth with community

Etc.

A monitoring & evaluation process will be applied in order to assure that we achieve a progression on our sustainability performance.

Finally, we are on a journey to integrate social & environmental considerations more and more into our day to day business operation. We have much to learn, so please tell us what you think. We welcome your feedback.